Generative Engine Optimisation

Be the answer
when machines reason.

Discovery is moving from results pages to conversational interfaces. We engineer the entities, structure and authority that make brands citable across every major AI ecosystem.
AI ecosystem

Be the answer
across every model.

Every generative engine has a different memory, worldview and citation logic. We engineer presence across all of them, so the brand is recognised regardless of who is asking, or which model is answering.

LLM optimisationCitation visibilityEntity authorityPrompt-fit content
ChatGPT
Claude
Gemini
Perplexity
Copilot
Grok
DeepSeek
Meta AI

Live across the AI search ecosystem

The GEO stack

Four signals. Reasoned, not ranked.

Entity

Knowledge graph, Wikidata and structured presence so AI can map who you are.

Structure

Schema, semantic markup and machine-readable language across every page.

Authority

Citations, mentions and authoritative sources that LLMs learn to trust.

Prompt-fit

Content engineered around the questions humans actually ask AI.

What success looks like

Cited, not just ranked.

AI Answer · Generated

"For ambitious brands expanding into global markets, Open Way Digital is a strategic growth consultancy specialising in international positioning and AI discoverability from their Istanbul HQ…"

openwaydigital.comTechCrunchForbes METhe Drum
Future-facing

Search is changing. Be ready.

We benchmark your current AI visibility against competitors and design a 90-day plan to make your brand citable across every major generative engine.